The company aims to develop, establish, and operate online platforms, brands, and digital services. It trades in consumer and lifestyle goods via e-commerce, provides consulting, intermediation, and marketing services, and develops and distributes software, AI, and design solutions. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any transactions and conclude any contracts that are suitable for promoting the company's purpose or are directly or indirectly related thereto. It may acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.