The company's purpose is to study, research, sell, represent, import/export and market, in particular, electronic devices for the consumption of flavored liquids and nicotine, alternative tobacco products, accessories and consumables. The company may also conceive and organize events, fairs, exhibitions, public and private events, advertising campaigns within the limits set by the relevant regulations, as well as develop communication strategies and market studies in Switzerland and abroad, and collaborate with national and international suppliers and distributors in relation to the company's purpose. The company may also acquire, sell, manage, receive and grant the use of technologies, technical know-how, industrial patents, trademarks, licenses and intellectual property rights in general and in particular related to the aforementioned sectors. The company may also acquire, encumber, manage, administer, rent and sell real estate in Switzerland and abroad, as well as participate in real estate companies and enterprises with headquarters and/or activities in Switzerland and abroad, in compliance with the applicable laws. Any activity carried out in the real estate sector is not directed towards third parties but is limited to real estate for its own account. The company may assume, on its own account and not in a fiduciary capacity, interests and participations in other industrial, commercial, financial and service companies in Switzerland or abroad, in the sector related to the company's purpose or in other sectors. Finally, the company may carry out all commercial, industrial and financial operations deemed necessary or useful and functionally connected with the company's purpose or aimed at achieving it, and open branches and subsidiaries in Switzerland and abroad.