The company's purpose is to provide consulting services to businesses and individuals in the tourism, hospitality and non-hotel sectors. The pricing strategy and revenue management. The organization of events. The development and promotion of applications. Business development. The company may acquire, sell and hold interests in other companies and corporations both in Switzerland and abroad, as well as establish branches and subsidiaries both in Switzerland and abroad. The company may acquire, hold and dispose of real estate in Switzerland and abroad and in general carry out any commercial, financial and/or real estate activity directly or indirectly related to its purpose, including providing guarantees for controlled companies or third parties.