The trade, import, export, representation and wholesale and/or retail sale and production of raw materials, goods and products in the food and non-food sector; the representation, sale, purchase and management of intangible assets such as trademarks, patents, licenses and participations in similar companies; the provision of services and consulting, commercial intermediation and the assumption of mandates as an agent or representative; participation in other companies as well as the conclusion of financial transactions with shops and public premises connected to the social purposes; the organization of exhibitions and tastings in relation to the social purposes. The company may carry out commercial, industrial, financial, investment activities in Switzerland and abroad, directly or indirectly connected with the company's purpose.