The company's purpose is to trade and distribute advertising articles as well as to carry out all related activities. In addition, the company may conduct all commercial, financial or other business that is suitable to promote the purpose of the company. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.