The company's purpose is the purchase, sale, import, export, distribution, and marketing of food products, particularly olive oil, as well as all consumer goods, natural, ecological, and gourmet products, as well as watches and other luxury items. It also aims to represent its own brand and brands in the aforementioned fields, provide consulting in these fields, organize events, and develop digital platforms related to these products. The company also aims to acquire, manage, sell, lease, and promote real estate, engage in intermediation activities, provide consulting, and manage real estate projects, with the exception of operations prohibited by the LFAIE. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations, and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.