The company's purpose is to create content, in particular the production of videos, photos and other media formats for various online platforms. In addition, it provides services in the areas of advertising, sponsoring and market cooperation, as well as in the distribution of its own products. The company also aims to build and maintain its own community. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for its subsidiaries and third parties.