Alpaga offers consulting and training services to businesses, particularly in the areas of marketing, sales and strategy development. The core activities include: Strategic consulting: development of marketing and sales strategies, positioning, pricing, image creation and distribution; Market research: analysis of markets, target groups and competitors; Sales promotion: coaching of sales staff, development of sales strategies and techniques; Business development: support for companies in developing their strategy and organization; Education and training: seminars and workshops on topics such as sales, marketing, communication and leadership. The company supports small and medium-sized enterprises (SMEs) in developing their strategy and organization to improve their competitiveness and achieve their goals.