The company's purpose is to provide any consulting and assistance services in Switzerland and abroad for the creation and management of businesses, in particular organization, market research, financing, management, administration, personnel management, including selection, recruitment and training, marketing, communication, quality management, management of computer tools, public relations and sales, as well as any service and consulting, and direction in the field of event communication, organization of all professional, cultural, sports, associative events, seminars, conferences, exhibitions, shows, coaching & consulting, media relations, press releases, conferences, organization of event press services, creation, writing and dissemination of specialized magazines, company letters, study and creation of communication strategies, setting up a distribution network, targeted communication, creation of editorial lines for all electronic media and all activities and trade in products directly or indirectly related to the aforementioned purposes, as well as the operation and management of business funds and the acquisition of franchises, interests and participations, in any form whatsoever; any commercial, industrial, financial, movable and immovable operation (for complete purpose see articles of association).