The company's purpose is: breeding, enhancing, and trading of sport horses; all activities related to the study, creation, consulting, development, and exploitation of software solutions and information technology, as well as services, websites, and internet portals; the organization of cultural and sporting events; the creation, distribution, and commercialization of photographic and literary works; the operation of airplanes and helicopters. The company may carry out any financial, commercial, or real estate operations related to its purpose or likely to promote it; it may, in particular, grant loans or guarantees of any kind to its shareholders or to third parties, create branches in Switzerland and abroad, take participations, found or finance companies directly or indirectly related to its purpose, all excluding operations prohibited by the LFAIE.