The company's purpose is to provide services and advice in the areas of commercial or financial planning, marketing and communication, the use and exploitation of intellectual property rights, as well as to create, develop, manufacture, distribute and market, worldwide, all consumer products and articles. It may, as a secondary purpose: participate in all enterprises and carry out all mobile, real estate, financial and commercial operations directly or indirectly related to the achievement of its purpose; grant loans to its partners and to third parties, act as guarantor for loans subscribed by partners or third parties, guarantee these loans by the issuance or pledging of mortgage securities or by the subscription of any other commitment, if this favors its interests; create branches in Switzerland or abroad.