The company aims to operate a curated platform and provide services in the areas of accommodation, short and holiday stays, brokerage and reservations, marketing, communication, UX, content, brand and partner programs in Switzerland, as well as related digital and administrative services. The company places particular emphasis on promoting regional providers and unique locations, strengthening local culture, and sustainable value creation in Switzerland. The focus of the company's activities is in Switzerland, but the company may also operate abroad to support the company's purpose. The company may also develop, manufacture, distribute, and trade goods and products under its own or third-party brands (particularly merchandising and souvenirs), as well as create, publish, license, and market media and publication projects (e.g., guides, print and digital publications). The company may engage in any business and enter into any contracts that are directly or indirectly related to the company's purpose or are suitable for promoting the development of the company. The company may establish branches and subsidiaries in Switzerland and abroad and invest in other companies in Switzerland and abroad, as well as engage in any business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real property in Switzerland and abroad. It may also provide financing for its own or third-party account and provide security for the liabilities of affiliated companies.