The company's purpose is: - the purchase and sale of real estate as well as management, rental, promotion, brokerage, development, and expertise and consulting in real estate matters for residential, commercial, industrial and all other types of real estate (except for operations prohibited by the LFAIE); - import, export and trade of goods for consumption as well as operation of online sales platforms (e-commerce); - provision of advice and services in the field of online sales, in particular the creation, development and management of sales platforms including the design of online stores, transaction processing, inventory management, distribution, marketing and all related activities; - provision of services in the field of marketing, public relations and communications, in particular the creation of digital content and its dissemination as well as social media management, including campaign organization; - all activities in the field of computer science, in particular the creation and development of software and applications and the sale of related products; - provision of services in the field of finance and accounting. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may be interested, in any form, in all similar companies, in particular by taking a stake in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.