The purpose of the company is: the provision of services and the sale of consumer goods; all activities and services in the field of trade (purchase, sale, representation, distribution, import, export) of luxury products; all services and activities in the fields of industrial and intellectual property, in particular in the field of patents, trademarks, designs and copyrights. The company may participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all financial, commercial, industrial and real estate transactions (except for transactions prohibited by the LFAIE) and conclude all contracts directly or indirectly related to its corporate purpose. It may also grant loans or guarantees to associates or third parties if it serves its interests.