The company aims to develop and produce various trade products in wholesale, import and export, management of brand and patent rights. Digital marketing, display ads, video adverts, advertising and marketing, production and planning of video and marketing materials. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.