The company's purpose is: the creation of a new brand in fashion, the production and packaging of all kinds of clothing, tailoring work, the purchase, sale, import, export, and trade of clothing for men, women, and children with related accessories. The opening and management of stores and sales outlets. The company may acquire interests, shares, and participations in other companies or firms with similar or analogous purposes, finance the participating companies, and manage the participations. The company may assume representations and carry out any financial or commercial operation useful for achieving the company's purpose. The company may also register and/or exploit any patent. The company may open branches in Switzerland and abroad.