Trading in clothing and fashion items, provision of various services mainly in the areas of online marketing, social media and SEO, as well as creation and operation of internet presences and provision of related services in these areas. May establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose, acquire, encumber, sell and manage real estate in Switzerland and abroad, arrange financing for its own account or for third-party account, and grant guarantees and sureties for subsidiaries and third parties.