The company's purpose is to establish and operate hotels, in particular a hotel in Zurich; to acquire, hold, manage and dispose of brands, copyrights, patents, licenses and in general all intellectual property rights of any kind, in particular insofar as they are related to the company's main purposes; to acquire, hold, manage, encumber and dispose of real estate in Switzerland and abroad; in general, to carry out all commercial, financial and industrial operations, including with securities or real estate, which are directly or indirectly useful for the pursuit of the main purposes; the company may in particular provide financing and grant guarantees and warranties for third parties; the establishment of branches in Switzerland and abroad.