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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint746,904 companies indexed · Last updated: today
DirectoryRetail & CommerceToy storeSchupfartAmsler Spielwaren AG
Amsler Spielwaren AG Logo
Verified· 4 sourcesTrust Score
Summary

About the company

The company is a toy and game retailer offering a wide range of products, including board games, puzzles, toy cars, trains, dolls, plush toys, musical instruments, and many more. The core activity of the company is the sale of toys and games for children and adults, both online and in-store.

AI-generated
Presence

Service area

Offering

Products & services

Industry:Toy store
✓ Offered7
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4.3/5

Amsler Spielwaren AG

Toys
Games, puzzles, vehicles, remote-controlled, train sets, race tracks, role-play, dolls, plush, as well as baby and toddler toys.
Construction
LEGO®, building blocks and construction sets, including DUPLO®, Technic, Speed Champions, Star Wars, City, as well as wooden, metal and magnetic construction sets.
School supplies and school items
School backpacks, school bags (Schultheks), pencil cases, kindergarten bags, sports drawstring bags, lunch and snack boxes, drinking bottles, rain protection, reflectors and Kletties.
Outdoor and sports items
Outdoor toys, flying devices, sports and fitness, skills and dexterity, water and fun in the bath, outdoor vehicles, winter items, and various other outdoor articles.
Craft and creativity supplies
Craft kits, painting and colours, craft materials, and crafting accessories including colours, pens, paper, beads, modelling clay, stickers, scissors and tools.
Party supplies
Balloons, party tableware, various party supplies and Fasnacht (Swiss carnival) with costumes, wigs, masks, hats, glasses, make-up and accessories.
Gift vouchers
Gift card vouchers and print-at-home vouchers for shopping in the shop.
Trust & reputation

ranQ Trust Score of Amsler Spielwaren AG: 4.3 out of 5.0

Trust Score4.3/ 5.0

Very high

x

Data basis 100% · As of November 2026

Amsler Spielwaren AG scores 79.0 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.65.024%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.100.010%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.95.08%
Amsler Spielwaren AG scores 85.5 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
Amsler Spielwaren AG scores 88.3 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).88.322%
Amsler Spielwaren AG scores 51.5 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.82.94%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.20.04%
Qualifications+0.00

Amsler Spielwaren AG reaches a ranQ Trust Score of 4.3 out of 5.0 — rated «Very high». The rating draws, among other things, on 4.3 out of 5 stars from 181 customer reviews. As of November 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
4.3
of 5

Aggregated from 181 reviews across all connected sources

Sources
GGoogle4.3181
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Press

Media

February 9, 2021Media
Jetzt leuchten Kinderaugen im Neumarkt
aargauerzeitung.ch
April 27, 2020Media
Mit viel Einsatz und Herzblut am Puls der Zeit
nfz.ch
August 25, 2011Media
Das rote Männchen wechselt den Besitzer
tagblatt.ch

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Location

Bühlmattweg 167
4325 Schupfart
Opening hours
Mon
09:00 - 20:00
Tue
09:00 - 20:00
Wed
09:00 - 20:00
Thu
09:00 - 20:00
Fri
09:00 - 20:00
Sat
09:00 - 20:00
Sun
Closed

At a glance

Legal form
Corporation
UID
CHE-105.778.159
Founded
1995 · 31 years
Last commercial register change
July 3, 2025
Employees
1 to 10

Active in 1 of 26 cantons · 1 municipality

  • AGSchupfart
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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