The company's purpose is to provide services in the areas of professional and junior cycling, the development, manufacture and sale of bicycles and their components, as well as the provision of engineering services and marketing services. It may establish branches in Switzerland and abroad, participate in other companies of any kind, take over representations and enter into all transactions and conclude contracts that may be suitable to promote the purpose of the company or that are directly or indirectly related to it. The company may also provide financing for its own account or for the account of third parties, as well as guarantees, sureties and pledge agreements for affiliated companies and third parties, acquire, lease, rent, encumber and sell real estate in Switzerland and abroad, and acquire, hold, manage or sell any kind of debt or securities within Switzerland or abroad.