The company's purpose is to provide services and consulting in the areas of commercial development, strategy, and trade, notably to companies active in the financial services, finance, technology, and infrastructure sectors, in Switzerland and abroad. It also aims to support market entry, manage business relationships, develop partnerships, and provide related consulting. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.