The company's purpose is to provide financial advice, conduct market studies in the hotel industry, negotiate and carry out trade in all kinds, especially agency trade, import and export, purchase, management and exploitation of patents, inventions and manufacturing processes of all kinds and realization of industrial studies and projects, as well as planning, construction and operation of factories. To conduct financial and investment business, acquire, lend and alienate real estate in Switzerland and abroad, except those prohibited by the LFAIE. The company may engage in any commercial, financial, industrial, real estate or movable activity, directly or indirectly related to its purpose, create branches or subsidiaries in Switzerland and abroad, participate in all enterprises having a direct or indirect relationship with its purpose, grant loans or guarantees to shareholders or third parties, if it serves its interests.