Provision of services and trade in the lifestyle and art sectors; services and representation activities in the fields of fashion, design, media, multimedia and public relations; planning and staging of art objects, design, installations and interior architecture; trade in art objects and documentation of all kinds on its own account or on behalf of third parties, including brokerage activities; creation of expert opinions and operation of art galleries as well as the organization and implementation of events in the fields of art and gastronomy. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, manage, encumber and sell real estate, copyrights, patents and licenses of all kinds.