The company's purpose is the manufacture, trade and distribution of fashion items, in particular belts, dog collars and accessories, as well as the provision of services in the areas of design, marketing and e-commerce. Furthermore, the company may offer consulting services, acquire, manage and exploit intangible rights such as trademarks and designs, and participate in other companies. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.