The company's purpose is to advise athletes, coaches, officials, sports clubs, associations, sports organizations and other actors in the field of sports, to mediate athletes and coaches as well as other actors in the field of sports, to provide all services in this context, to acquire, hold, manage, exploit and dispose of rights of all kinds, in particular media rights, advertising rights and transfer rights, as well as to trade in sports articles and sports clothing and goods of all kinds. The company may participate in other companies, acquire, exploit, manage and dispose of business premises, real estate and intellectual property rights, establish subsidiaries and branches in Switzerland and abroad, and furthermore carry out all legal transactions that may be necessary or suitable to promote the purpose of the company or the development of group companies. The company may grant direct or indirect financing to third parties, including companies in which it has a direct or indirect interest, its direct or indirect shareholders, and companies in which such parties have a direct or indirect interest, whether by means of loans or other financing, including within the framework of cash pooling agreements, and provide security of any kind for their liabilities, including by means of pledges on or fiduciary transfers of the company's assets or guarantees of any kind, whether against payment or not.