The company carries out marketing activities in Switzerland and abroad in the fields of sports, entertainment and multimedia in its own name and on behalf of third parties. Furthermore, it aims to produce and organize artistic performances and cultural events, produce and trade in sound, image and data carriers of all kinds, and provide additional related services, in particular publishing activities. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.