The company aims to engage in the trade, development, design, manufacture, and distribution of all types of sportswear, fashion items, shoes, accessories, textiles, and leather goods, both domestically and internationally. It may particularly operate in the field of e-commerce and operate online platforms for the sale, marketing, and distribution of its products. Furthermore, the company may engage in or promote activities in the fields of culture, entertainment, and sports, as well as organize and carry out related events. It can offer all types of services related to fashion, lifestyle, sports, and leisure, particularly consulting, marketing, and advertising services. The company may establish branches and subsidiaries both domestically and internationally and participate in other companies both domestically and internationally, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate both domestically and internationally. It may also provide financing for its own or third-party account and provide security for the liabilities of affiliated companies.