The company's purpose is the sale, in particular online, of collectible products at retail and wholesale, as well as any service, consulting, brokerage, trading and expertise activities in this field. It may: carry out any financial, commercial or industrial, movable or immovable activities, directly or indirectly related to its purpose, except for operations prohibited by the LFAIE; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect connection with its purpose; grant loans or guarantees to shareholders or third parties, if it serves its interests.