The company aims to operate and develop digital platforms and marketplaces, as well as provide services in the areas of digital advertising, media marketing, data analysis, data management, and data monetization. It supports companies, particularly in the retail sector, in the strategic use, structuring, and commercial exploitation of data, as well as in the development and implementation of media and marketing strategies. The company can also develop, distribute, and license software and technological solutions, as well as provide consulting and intermediary services. The company can establish branches and subsidiaries both domestically and abroad, and participate in other companies both domestically and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, manage, and exploit intellectual property rights. The company can acquire, encumber, dispose of, and manage real estate both domestically and abroad. It can also provide financing for its own or third-party account, as well as provide security for the liabilities of affiliated companies and third parties.