The company's purpose is to create laboratory and general photographic works, school and kindergarten photographs, studio photography, photo reports; distribution, processing, brokerage, production and provision of services related to the entire photography and video sector, including photo exhibitions; participations; management of assets, in particular the acquisition, financing, creation, management or disposal of properties; assumption and indication of representations; conducting patent and licensing transactions; trade in related articles. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them. The company may assume mandates for negotiations and conduct of legal transactions of all kinds.