The core activity of ArgYou AG is digital market research and analysis of the effectiveness of online campaigns, as well as conducting competitor analyses of websites based on data science. The company offers specially developed research methods, machine learning and AI software and hardware tools to measure digital assets, markets, cross-media campaigns and media based on multinational search volumes.
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Industry:Market Research Institutes
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Digital market and keyword analysis for search volume, relevance and potential; measuring keywords across digital channels and evaluating ESOV, TAS and funnel KPIs.
Competitor Analysis
Competitor analysis with comparison against digital competitors, identification of key industry players and self-service benchmarking based on URL inputs.
Relaunch Impact Analysis
Relaunch impact analysis for websites, online shops, apps and campaigns; measuring content, demand and potential before launch or relaunch.
Startup Potential Analysis
Startup potential analysis for companies in their first year; measuring market potential for concepts, products, campaigns and digital ideas.
Digital Monitoring
Digital monitoring of topics over days, weeks or months; ongoing data on search interest and campaign impact on the internet.
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