The company aims to acquire, hold, manage, develop, renovate, lease, and sell real estate and hospitality properties both domestically and internationally. The company can provide services in the areas of property management, planning, design, equipment, project development, and related consulting services. It can also offer digital services, including digital products and services related to real estate, hospitality, and guest experiences. The company can operate hospitality businesses and provide related services, including catering and concierge services, as well as sell goods, particularly decorative and lifestyle products, both online and in other forms. The company can engage in all commercial, contractual, and financial transactions that are suitable for promoting the company's purpose or are directly or indirectly related thereto. The company can establish branches and subsidiaries both domestically and internationally and invest in other companies both domestically and internationally. The company can acquire, hold, and dispose of intellectual property rights and licenses of any kind. The company is authorized to acquire, encumber, hold, dispose of, and manage real estate both domestically and internationally (provided that it is not subject to approval pursuant to the BewG). The company can grant direct or indirect financing to its direct or indirect subsidiaries and to third parties, including its direct or indirect shareholders and their direct or indirect subsidiaries, and provide securities of any kind for the obligations of such companies, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind, whether or not for consideration.