The company's purpose is to trade in handmade and industrially manufactured products, such as cards, gifts, craft supplies, decorations, gift packaging, and seasonal products. In addition, the company offers personalized services as well as individually designed cards and products for various occasions. Furthermore, the company distributes products and accessories for the Advent and Christmas season, as well as for pregnancy, birth, and young children, such as birth gifts, baby clothing, children's accessories, and handmade cards for every occasion. The company may also engage in trade with other products. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign companies, acquire similar or related companies, or merge with them, as well as enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.