The company's purpose is to hold, manage and exploit intellectual property rights, in particular copyrights such as authors' rights and related exploitation rights. The company also aims to operate a modeling agency with scouting, training and placement of models, artists, athletes and actors in the fields of fashion, advertising, sports, photography, film, TV and events. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.