The company's purpose is the management and marketing of copyrights in the field of art, especially graphic, cinematographic, digital and fashion art; the financing of graphic, cinematographic, digital, fashion and other creative works and concepts; the acquisition, management and marketing of participations in cinematographic, digital, fashion or other creative or similar companies; the company may buy, participate in, exploit and sell patents and licenses, grant, acquire, manage and sell real estate and rights, and finally engage in any business that may facilitate and develop its activity. It may carry out all operations related to this activity as well as all operations that may favor the purpose and interest of the company. It may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with similar purposes, merge with such companies and conclude all contracts that may develop or achieve its purpose or relate directly or indirectly to it. It may grant loans or guarantees to shareholders or third parties if it favors its interests.