The purpose of the company is to organize and provide general business and marketing consulting services, as well as specialized services in the areas of event marketing and sports marketing. In the field of event marketing, the company will also act as an organizer and executing body. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for group companies and third parties.