The purpose of the company is: the management, consulting, organization, sale of sports, theatrical, musical and cultural events of all kinds. The activity of tour operator, travel agency and event ticketing. Marketing and communication activities. Consulting for companies operating in the tourism sector. Sponsorship and merchandising activities as well as consumer goods. The company may acquire, encumber, hold, alienate real estate and, in general, carry out any activity directly or indirectly related to the company's purpose. The company may participate in other companies and establish branches and subsidiaries, both in Switzerland and abroad.