The core activity of ASB Partners is Hotel Asset Management, which includes the following specific activities: representation of the owner's interests to maximize the hotel's profitability and value, monitoring and analysis of the hotel's technical, operational and financial performance, creation of monthly, detailed and customized reports, support for the owner in implementing the Capex plan and renovations, creation of clear budgets that meet the owner's interests, financial consulting, including A-to-Z accounting management (including human resources and taxation), and support for the acquisition and development of hotel projects, including the creation of business plans and contract negotiations.