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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint747,212 companies indexed · Last updated: today
DirectoryRetail & CommerceWholesaleReinach BlASEL AG
ASEL AG Logo
Verified· 2 sourcesTrust Score
Summary

About the company

ASEL AG supplies specialist retailers with key blanks, key-cutting machines, key accessories and fittings. The company manufactures cast keys and provides training in lock-opening techniques, as well as products for transponder technology.

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Service area

Offering

Products & services

Industry:Wholesale
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ASEL AG

✓ Offered9
Key Blanks
Key blanks for cylinder, warded, furniture, dimple, and specialty keys, including safe and steel keys.
Key Cutting Machines
Electronic and mechanical key cutting machines plus accessories, cutters, probes, brushes, and reading devices for key production.
Lock Cylinders and Locks
Profile cylinders, external cylinders, double cylinders, round cylinders, padlocks, additional locks, and other lock types for doors and windows.
Transponder Technology for Vehicle Keys
Transponders, transponder keys, and cloning and programming devices for vehicle keys and key duplication.
Lock Opening Tools and Opening Technology
Lock-opening tools for destructive entry, latch opening, window and vehicle opening, plus lockpicking and training seminars.
Security and Safes Products
Key safes, emergency key boxes, furniture safes, cash boxes, security cassettes, and key boxes and cabinets.
Signage and Engraving Materials
Mailbox signs, doorbell signs, parking signs, notice and orientation signs, plastic sheets, engraving cutters, and colouring materials and accessories.
Door, Window and Building Hardware
Security escutcheons, building hardware, doorstops, door viewers, door and window accessories, and door closers.
Shop Fitting
Shop fitting for retail spaces and specialist trade, listed as a dedicated product category in the shop.
Trust & reputation

ranQ Trust Score of ASEL AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 54% · As of November 2026

Without public customer reviews the score stays capped.

ASEL AG has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
ASEL AG scores 85.5 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
ASEL AG scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
ASEL AG scores 17.1 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.17.14%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

ASEL AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 54%, so the score is backed by part of the criteria. As of November 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

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Location

Pfeffingerstrasse 35
4153 Reinach Bl

At a glance

Legal form
Corporation
UID
CHE-115.413.417
Founded
2010 · 16 years
Last commercial register change
January 13, 2020
Employees
1 to 10

Active in 1 of 26 cantons

  • BLBasel-Country
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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