The company's purpose, both in Switzerland and abroad, and both for its own account and for third parties, is to provide services in the fields of strategic consulting, organization, business structuring, human resources management, administration, regulatory compliance, process optimization, project management and execution; to provide support in corporate communication, digital communication, brand strategy, management and development of social media presence, as well as services in marketing, operational marketing, digital marketing and positioning strategy; to provide operational support services, organizational diagnosis, training, compliance, as well as any related or complementary activity in connection with its purpose, including the organization, coordination and management of professional, institutional, promotional or support events. The company may carry out all operations of any nature directly or indirectly related to its corporate purpose. It may grant loans or guarantees of any kind, either to third parties or to its partners, if this promotes its interests.