The company's purpose is to provide consulting, service, sales and brokerage services in the fields of advertising, marketing, internet, business administration, corporate management, human resources, corporate consulting, medical and laboratory technology; the development, acquisition, licensing, exploitation and sale of intellectual property rights and real estate; the conduct of commercial and financial transactions; and the participation in other companies. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.