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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint746,952 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesCoachSiebnenSwiss Sales Academy
Swiss Sales Academy Logo
Owner confirmedTrust Score
Last updatedNovember 2, 2026

Contact

Summary

About the brand

Swiss Sales Academy is a Swiss sales training for acquisition & price negotiation. AI-assisted. Founder and CEO Dieter Menyhart has been a sales trainer since 2010, with more than 30 years of B2B sales experience and has been Forbes-certified since 2020. In-house trainings, open seminars and individual coaching for sales directors, managing directors and sales teams of medium to large B2B companies. Focus areas: new customer acquisition and cold calling, AI in sales, C-Level selling, objection handling and price negotiation. Over 460 corporate clients and 22,400 training hours, including for Microsoft, Shell, Miele and Ricoh. Workplace Siebnen SZ, service area entire Switzerland.

AI-generated
Presence

Service area

Offering

Products & services

Industry:Coach
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3.9/5

Swiss Sales Academy

Independent brand

Management consultant
Continuing education provider
✓ Offered12
Sales Training for New Customer Acquisition and Cold Calling
Internal training, 1 to 3 days, up to 14 participants. Decision-maker appointments over the phone, mail and social selling prospecting, handling objections. A real buyer is connected as the counterpart.
CHF 3'800 pro Tag, exkl. MwSt.
Internal Company AI Seminar for Sales Teams
AI in the sales process with ChatGPT, Microsoft Copilot and Perplexity: lead research, conversation preparation, proposals, follow-up. 1 to 3 days, up to 14 participants.
CHF 3'800 pro Tag, exkl. MwSt.
Price negotiations with a real purchaser
In-house training, 1 to 2 days, up to 14 participants. A real purchaser goes on-site as co-trainer and negotiates against the team.
CHF 4'800 pro Tag und Gruppe, exkl. MwSt.
C-Level Battle Training
Training sessions with real C-level decision-makers to test sales pitch, conversation style and argumentation directly in sparring and receive feedback.
Personal Sales Coaching
One-to-one coaching for salespeople, sales managers, and managing directors, 1 to 10 days.
CHF 2'900 pro Tag, exkl. MwSt.
Open Sale Seminars
Power Prospecting Seminar CHF 970, AI Seminar for Salespeople and Self-employed CHF 790, AI Seminar for Sales Managers CHF 1'980 (2 days), Prospecting Party CHF 169. Maximum 12 participants, Seedamm Plaza Hotel, Pfäffikon SZ.
ab CHF 169 pro Person, exkl. MwSt.
Rent a Sales Expert
External sales support on a daily basis for cold calling and qualified decision-maker appointments.
CHF 1'960 pro Tag, exkl. MwSt.
Agentic Sales Workspace
AI work environment for sales teams in Microsoft Copilot or Claude, with skills, CRM integration and training.
ab CHF 9'500, exkl. MwSt.
Internal company AI seminar for sales managers
1 or 2 days, up to 14 participants, without co-trainer.
CHF 3'800 pro Tag, exkl. MwSt.
90-Day Program
Implementation program for new customer acquisition, including prompt package.
ab CHF 18'000, exkl. MwSt.
Acquisition Audit
Analysis of acquisition, online around 2 working days or hybrid.
ab CHF 5'500, exkl. MwSt.
Sales Profile Analysis
Analysis of the sales profile per person.
CHF 450 pro Person, exkl. MwSt.
Expertise

Expert

Dieter Menyhart
Dieter Menyhart
Managing Director • Sales Trainer

The Swiss prospecting + AI Sales Trainer. Sales trainer since 2010, over 30 years of B2B sales experience, Forbes-certified since 2020. Trained over 460 corporate clients in prospecting, price negotiation and AI in sales.

Trust & reputation

ranQ Trust Score of Swiss Sales Academy: 3.9 out of 5.0

Trust Score3.9/ 5.0

High

x

Data basis 86% · As of November 2026

Swiss Sales Academy scores 86.1 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.84.324%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.90.410%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
Swiss Sales Academy scores 74.2 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.86.512%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
Swiss Sales Academy scores 45.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).45.022%
Swiss Sales Academy scores 21.5 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.42.94%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.0.04%
Qualifications+0.05

Swiss Sales Academy reaches a ranQ Trust Score of 3.9 out of 5.0 — rated «High». The rating draws, among other things, on 4.8 out of 5 stars from 34 customer reviews. The data basis is 86%, so the score is backed by part of the criteria. As of November 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
4.8
of 5

Aggregated from 34 reviews across all connected sources

Sources
GGoogle4.834
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Common questions

Answers

For which companies is Swiss Sales Academy suitable?
Our trainings target medium and large B2B companies in Switzerland. In particular, sales leaders, managing directors and sales teams focusing on new customer acquisition, price negotiation and C-level selling benefit the most.
What makes the sales training special?
We combine practical sales methodology with AI-assisted support and realistic role plays. Depending on the training, even a real buyer or C-level decision-maker may participate as a sparring partner. This way, communication skills, objection handling, and negotiation are trained directly under real conditions.
Do you also offer in-house training?
Yes, most of our services can be booked as in-house training. The trainings last 1 to 3 days depending on the topic and are designed for up to 14 participants. We adapt the content and practical examples to your industry and goals.
What does a training cost at Swiss Sales Academy?
Prices vary depending on format and duration. Corporate trainings start, depending on the offer, at CHF 3'800 per day excluding VAT, one-on-one coaching at CHF 2'900 per day excluding VAT. Open seminars are available from CHF 169 per person excluding VAT.
Where do the seminars and coaching take place?
Swiss Sales Academy is based in Siebnen SZ and active throughout Switzerland. Open seminars take place at the Seedamm Plaza hotel in Pfäffikon SZ, in-house trainings and coaching we organize directly at your location or, by arrangement, online.
Press

Media

June 15, 2016Media
Fokus: Das Geheimnis des erfolgreichen Verkaufens
itreseller.ch
Credentials

Certifications & memberships

Forbes-zertifiziert
Forbes Official Member
Knowledge

Articles about Swiss Sales Academy

1 article
6 min read

How to Hold the Price in B2B Price Negotiations

At Swiss Sales Academy we constantly see in practice that the first impulse to discount often arises from insecurity. If you fill the silence with a discount, you give in before it is clear what the customer really wants. Clean price leadership starts exactly there.

November 3, 2026·Read article
Comparisons

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Contact

Location

Birkenweg 2A
8854 Siebnen
Opening hours
Mon
09:00 - 17:30
Tue
09:00 - 17:30
Wed
09:00 - 17:30
Thu
09:00 - 17:30
Fri
09:00 - 17:30
Sat
Closed
Sun
Closed

At a glance

Appears as
Independent brand
Launched
2016 · 10 years
Employees
1 to 10

Active throughout Switzerland

Legal form: No data point — the criterion is taken out of the weighting and does not lower the score.
—
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology