The company's purpose is to sell and trade goods, in particular electronic devices, video surveillance, peripherals, jewelry, clothing, accessories, cosmetics, and vehicle accessories, as well as to provide related services. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into any business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber, and sell real estate, intellectual property rights, and licenses of all kinds.