The company aims to provide services as well as the development, production, and distribution of products of all kinds, particularly in the field of athletics in Switzerland and abroad. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into all transactions and conclude all contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds. It may also provide financing for its own or third-party account as well as provide guarantees and sureties for subsidiaries and third parties.