provision of advice and services in the field of sports; all activities related to the representation of athletes, including the private placement of athletes in Switzerland and abroad, image rights management and career management of athletes as well as the organization of sports events; creation and organization of training programs in the field of sports, particularly in the areas of marketing and communication for athletes. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its social purpose and may be interested, in any form, in all similar companies, in particular by taking a stake in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.