The company's purpose is the development, management, and marketing of training programs, academic services, and educational solutions, particularly for athletes and artists, in Switzerland and internationally. The company may also: engage in any financial, commercial, or industrial activity, movable or immovable, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in any enterprises directly or indirectly related to its purpose; merge with such enterprises; grant loans or guarantees to shareholders or third parties, if this promotes its interests.