The company's purpose is to trade in cosmetic products, dietary supplements, organic food for humans and animals, sports clothing and equipment, food additives, fashion, interior design and other lifestyle products, as well as goods of all kinds. It can carry out commercial activities, in particular commercial project management, consulting, organization, sales promotions and product distribution, as well as translations. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, encumber, manage and sell real estate in Switzerland and abroad. It can provide financing for its own account and for third-party accounts, enter into guarantees and sureties for subsidiaries and third parties, and conduct all business that is directly or indirectly related to its purpose.