The company's purpose is to develop, acquire, market and exploit rights and goods with a special focus on the areas of media, technology and luxury goods, as well as to acquire, sell, hold and manage direct or indirect participations in other companies in Switzerland and abroad, to finance affiliated companies and to carry out placements and investments. The company can perform and carry out activities of any kind that are directly or indirectly related to the purpose of the company. The company can establish branches and subsidiaries within and outside Switzerland and acquire, hold and sell real estate.