The company's purpose is the production, sale, and trade of bakery, pastry, ice cream, and confectionery products, the operation of café-tea-rooms, and all activities in the field of catering and small-scale catering, as well as the management of sales outlets, take-away, small and large-scale catering, and the sale of soft and alcoholic beverages. In addition, it may: engage in any financial, commercial, or industrial activity, movable or immovable, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland or abroad; participate in any enterprises directly or indirectly related to its purpose; grant loans or guarantees to partners or third parties, if this promotes its interests.