The company's purpose is to participate directly or indirectly, manage and finance companies of any kind, in Switzerland and abroad, particularly in the watchmaking industry, as well as acquire and hold trademarks. The company must have a significant positive impact on society and the environment within the framework of its business and operational activities. It may: carry out any financial and commercial activity directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in any companies having a direct or indirect relationship with its purpose; grant loans or guarantees to shareholders or third parties if it serves its interests.